Lead: Recently, the Renminbi to the euro exchange rate change's influence, enabled European some countries to become many luxury goods the best purchase places. Demonstrated from the specialized purchasing website's price contrast that at present France already became LV (the Louis wieden), Gucci (ancient wonderful), Burberry (Palestinian valuable Li) and so on luxury goods cheapest countries. Influence which creates in view of the exchange rate change, many luxurious brands indicated that already or through will be raising the price and so on ways to make up the price difference which the exchange rate creates.
The luxury goods rise in prices (the Sina feminine channel to match chart) in abundance The exchange rate falls
Europe welcomes the luxury goods to expend “the gold time”
The exchange rate falls the human who causes many study abroad shopping to see the opportunity, has chosen in abundance goes to Europe to purchase the luxury goods. Because of the similar brand's same funds goods, the European market must be cheaper than the home 30-40%.
Reporter in a well-known purchasing website found, Gucci (ancient wonderful) one section “the doll package”, in the French price is 540 euros, the reduced Renminbi about the approximately 4800 Yuan. After the exchange rate falls, classical funds large size LV (Louis wieden) the handbag the price which purchases in France is only about Shenyang special counter price 2/3.
Being written in water
The luxury goods ferment to rise in prices the atonement exchange rate price difference
Although a euro exchange rate falls, but the professional indicated that such shopping “the gold time” will not continue to be too long, because the luxury goods through will rise in prices make up the price difference which the exchange rate will decline creates.
Moreover, Gucci (ancient wonderful) also when new year has surrendered to the state the price in the European market, the increase scope is about 3%, Chanel (fragrant nai son) also rose in prices in Europe, the partial products rise in prices the scope are about 10%, Chanel (fragrant nai son) the American special counter's price comprehensively has also surrendered to the state.
The professional disclosed that rose in prices regarding the luxury goods, was one commonly used store of value method, each luxury goods nearly carried on 1-2 upwards every year to the price. Under last year whole world financial crisis's environment, the part luxurious brand postponed has even cancelled the convention which rose in prices, the well-known brand did not have the price upward in one year. However, looking from the present situation, the global economic is returning to warmer weather gradually, therefore the part luxurious brand started rose in prices the plan. Looking from already took the lead the brand which raises the price, this round luxury goods raise the price the scope is not very high, maintains basically below 5%.
Rise in price
The seller holds the consumer to expend the point of view
In view of the luxury goods rise in price phenomenon, Liaoning Academy of social science Researcher Zhang Sining analyzes believed that this is one kind of sales strategy which the brand adopts. Such strategy can have two aspect effects. First had the advertisement propaganda effect, but this counter potential on action, could arouse the outside interest, then the promotion brand's influence, achieved the advertisement effect; Moreover from defends own noble image the angle analysis, the luxury goods takes the measure which rises in prices holds the consumer “buys high does not buy lowly” the psychology, transmits own high-end route localization for consumer's at the same time, wins consumer's faith.
The atonement exchange rate price difference luxury goods rise in prices in abundance-via
The luxury goods rise in prices (the Sina feminine channel to match chart) in abundance The exchange rate fallsEurope welcomes the luxury goods to expend “the gold time”
The exchange rate falls the human who causes many study abroad shopping to see the opportunity, has chosen in abundance goes to Europe to purchase the luxury goods. Because of the similar brand's same funds goods, the European market must be cheaper than the home 30-40%.
Reporter in a well-known purchasing website found, Gucci (ancient wonderful) one section “the doll package”, in the French price is 540 euros, the reduced Renminbi about the approximately 4800 Yuan. After the exchange rate falls, classical funds large size LV (Louis wieden) the handbag the price which purchases in France is only about Shenyang special counter price 2/3.
Being written in water
The luxury goods ferment to rise in prices the atonement exchange rate price difference
Although a euro exchange rate falls, but the professional indicated that such shopping “the gold time” will not continue to be too long, because the luxury goods through will rise in prices make up the price difference which the exchange rate will decline creates.
Moreover, Gucci (ancient wonderful) also when new year has surrendered to the state the price in the European market, the increase scope is about 3%, Chanel (fragrant nai son) also rose in prices in Europe, the partial products rise in prices the scope are about 10%, Chanel (fragrant nai son) the American special counter's price comprehensively has also surrendered to the state.
The professional disclosed that rose in prices regarding the luxury goods, was one commonly used store of value method, each luxury goods nearly carried on 1-2 upwards every year to the price. Under last year whole world financial crisis's environment, the part luxurious brand postponed has even cancelled the convention which rose in prices, the well-known brand did not have the price upward in one year. However, looking from the present situation, the global economic is returning to warmer weather gradually, therefore the part luxurious brand started rose in prices the plan. Looking from already took the lead the brand which raises the price, this round luxury goods raise the price the scope is not very high, maintains basically below 5%.
Rise in price
The seller holds the consumer to expend the point of view
In view of the luxury goods rise in price phenomenon, Liaoning Academy of social science Researcher Zhang Sining analyzes believed that this is one kind of sales strategy which the brand adopts. Such strategy can have two aspect effects. First had the advertisement propaganda effect, but this counter potential on action, could arouse the outside interest, then the promotion brand's influence, achieved the advertisement effect; Moreover from defends own noble image the angle analysis, the luxury goods takes the measure which rises in prices holds the consumer “buys high does not buy lowly” the psychology, transmits own high-end route localization for consumer's at the same time, wins consumer's faith.
The atonement exchange rate price difference luxury goods rise in prices in abundance-via
No comments:
Post a Comment